How to Create HTML Emails That Adapt to Mobile

A big obstacle that marketers have to get over is the fact that emails aren’t just accessed by PCs and laptop computers any more. People are using the zaniest things, such as Apple watches and Amazon Kindle readers to access their email while riding the Tube, onboard cruise ships, and at rest stops. As long as they can get a strong enough wireless internet signal, people are going to be checking their email with whatever device they can get their hands on. As such, marketers, businesses, and newsletter authors of all kinds should be sending out all email blasts in HTML format.

What Happens When the Email Format Isn’t Right?

There are PDAs, and smartphones, and tablets, and even devices that belong in their very own unique categories. With different versions of different hypertext markup languages being used by email providers and ISPs, what began as a well-formatted email can come out on the other side in a garbled-up pile of gobbledygook – in other words, it comes out unreadable. Techopedia defines hypertext markup language or HTML for short as being a universal markup language that generates text on a website, but it does even more than that. HTML is best for sending emails if you want all formatting to be consistent across email browsers.

How to Get Your Emails to Display in HTML Format

Lots of email providers give users the option of writing and or displaying emails in ‘plaint text format.’ In some instances, this could mean HTML, but taking the option is like playing a game of chance. There are free responsive email templates that are compatible with all mobile browsers, so you can use them to make certain that your emails are readable across devices; Sendinblue has some great examples you can try. Now, you can also write out and code HTML emails by hand, but unless you are a proficient coder you are going to run into snags on a regular basis. Save yourself the work and use an HTML based responsive email template.

Templates Versus Hand Code HTML Emails

There are some things can be done by hand that ends up creating a better-finished product. For instance, homemade soups are delicious and always more nutritious than canned varieties. Then there are things like taxes. You might sit down and toil away on your business taxes for days, but the results will probably not be as good as what you would get if you used business tax software. Hand coding your HTML emails could help, but the only thing that is guaranteed is the amount of time you will put into everything.

If you are going to go through all the trouble of writing up an email, check it for errors, and send it out to a number of people, it is best to be positive it will arrive in a format that can be read. HTML based templates work best for people accessing their emails on mobile devices. Using a template for all of your emails will also make composing texts a lot easier. So, if you are looking to save a lot of time and effort on your email duties, choose a template.


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By Paula

Editor in chief | PR Media Specialist | Social Media Marketer