Your relationship with your jeweler is going to be very personal. You two will work together to create a masterpiece that will leave one and all impressed. Hence, it is important that you choose a jeweler you feel comfortable with.


It can be quite difficult to pick the right option if you have no experience buying jewels.

Here are some of the things to keep in mind when selecting a jeweler:

1. The jeweler’s credentials

Look for a jeweler with a great reputation and references. A well-established jeweler will always be better in the long run. This will give you the satisfaction of having purchased well-reputed, quality items.

You can research potential jewelers online. Go through reviews to know how reliable a jeweler is. It is best that you check third-party sites for reviews instead of trusting testimonials on the official site.

This is because businesses are known to publish fake reviews on the official site. Third-party platforms are hence more reliable. Also, remember that well-established businesses may charge more.

Moreover, new jewelers may not have references or experiences but they may not always be unreliable.

2. Skill-set and knowledge

Your jeweler must always be willing to answer all your queries. The entire staff must be courteous and well-trained. A gemologist must be available at all times to provide you with gem specifics. Look for a bench jeweler too, to help with your resizing needs.

Without these basics, a jeweler won’t be of much use.

3. Integrity and quality

A good jeweler must always be ready to provide you with stones of the highest quality. The staff should volunteer to demonstrate the 4Cs. They need to exercise complete transparency when it comes to gem specifics.

In-house equipment must be available to help you see the gem’s qualities first-hand. A gemological microscope and full-spectrum diamond light are must-haves. This will help you gauge the integrity of the stone.

Check to see if the jewelry metal used has a stamp verifying its quality. Qualified jewelers will often provide you with answers before you even ask questions.

4. Pricing range

Selecting a jeweler outside your budget isn’t a good move. It is impractical and will cause problems later on. Instead, research various jewelers and their price ranges online before selecting one.

You can even search for wholesale diamonds and other such products if you are looking for a specific item within a specific budget.

5. Return policies and warranties

A well-established jeweler will always provide you with proper warranties. Make sure you understand the warranty. Double-check with the jeweler to be sure.

Pay close attention to the return policy as well. Some jewelers do not mind a complete refund but some jewelers can be picky, and might only have an exchange policy.

So, make sure you know what you’re getting into.

6. Your gut-feeling

Lastly, pay attention to your own feelings. If you feel it isn’t right then it most probably isn’t.

We hope these tips will help you make the right choice.

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By Dhruval Patel

Blogger | Entrepreneur | Social Media Strategist | | Travel Freak